The Best Design Tool
Renowned designer Marty Neumeier once said “The best design tool is a long eraser with a pencil at one end” and this is no truer than with logo and brand design.
By Eoin Tumelty
IT’S ALL PART OF THE PROCESS
I always tell clients that while creating concepts for logos, 99.9% of the process is finding out what doesn’t work for them – it only takes a single idea to create a logo, the majority end up on the cutting room floor. In this blog entry I wanted to go back through some of my personal favourite design concepts that just didn’t make it for one reason or another. These are some of my favourites;
Cinderella Shoes manufacture and sell fashion shoes for plus-sized women and when I initially met with the client they said they wanted a modern brand that would empower woman. I really liked this concept as the monogram of the ‘c’ and ‘s’ was feminine and while placed in the shield shape it portrayed the idea of strength. I felt this icon paired with the modern word-mark represented the brand perfectly.
Eighteen Thirtyone are a giftware company who manufacture their own candles and sell them along with other gifts etc. In this concept I integrated the number 1831 and the word so that both would be included in the logo. I also felt the number alone worked really well as a standalone icon for social media use etc.
Bee True is a start-up counselling service. The owner came to me wanting a traditional counselling logo with a lotus leaf. I really liked this concept as I really wanted to include a logo design with a bee and marry it into the original brief. I feel this concept comes across as friendly and welcoming and would suit the brand perfectly.