Floorking
Antrim

The Brief

Industry 

Flooring

Location

Antrim

Involvement

Web Design
E-Commerce
Social Media Management

FloorKing is a local family-owned business with a wealth of knowledge, acquired over many years to ensure a professional estimating and installation service. Based in Antrim, Floorking sells a large range of carpets, laminate flooring, vinyl flooring, underlay, accessories and blinds with prices ranging from budget through to designer. Floorking is part of a national buying group that ensures they can offer low and competitive prices. Floorking is a specialist in the supply and fitting of luxury vinyl tiles and they can offer complete installations of all their products.

Floorking needed a full rebuild of their website to modernise and bring it in line with a new set of customer expectations with the ability to purchase online. The main feature of this website was the ability for the customer to input their measurements and calculate the cost of the flooring with a real focus on the customer experience that keeps in line with their family orientated business. After the website was built they also needed search engine optimisation.

Industry 

Flooring

Location

Antrim

Involvement

Web Design
E-Commerce
Social Media Management

The Approach

Our focus was on creating an environment that customers can come online and work out exactly how much flooring they need and purchase it there and then with a seamless checkout process. 

After diligent research into the client, we established their goals, this e-commerce website would need to reflect the in-store experience where they provide a wealth of advice and to reflect this we dedicated a section to advise. With a wide range of flooring to select from, the user journey and checkout experience need to be as simple and intuitive as possible. The design was specifically tailored for e-commerce in the flooring industry, with this in mind we created a cost calculator which enables the customer to enter their measurements and the calculator will calculate how many boxes of wooden flooring or the amount of the carpet and the cost. 

At the completion of this bespoke website, search engine optimisation was our top priority to ensure that this new website would gain organic traffic and grow naturally to create conversions whilst also using Google Ad’s to complement the organic traffic and place Floorking in front of potential customers.

This cost calculator has the ability for the user to enter measurements and the calculator will calculate how many boxes of wooden flooring or the amount of the carpet and the cost

The RESults

Our talented team of web designers decided upon a lightweight and bespoke theme immersed in classy and bold colour.   

The strong characteristics of the website improve user experience and allow customers to easily view the variety of products and services. The use of the cost calculator allows users to seamlessly calculate

The client now has a professional-looking website that is easy to update and presents its products in the most desirable format. 

This website was also built with SEO (search engine optimisation) to ensure organic growth of traffic to the fabulous new website. This allowed the website to rank highly on major search engines and generate brand awareness.  

During the first month that the newly updated website has gone live, numbers have been at an all-time high. With making one thousand eight hundred and eleven impressions and eleven conversions after one month, this website has been a strong success, reaching our clients’ expectations and more.