Web development

Foot & Ankle Clinic NI Website Launch

About Foot & Ankle Clinic NI

Based in the centre of Glengormley village The Northern Ireland Foot & Ankle Clinic has been treating painful foot and ankle conditions for over 25 years. As one of the UK’s leading centres for the non-surgical management of foot and ankle pain the clinic has developed a reputation for achieving successful outcomes. 

The Brief

Foot & Ankle Clinic NI had built their website on Weebly and for many people out there this might seem completely fine, however, the only good thing about Weebly (or Wix) is that they are so easy that a person can have a site up and running within an hour.  We know why people use Weebly to build and power their sites and it’s down to the fact that they are a bit intimidated about setting up their websites but we know this is one shortcut that is not worth it.  There are many reasons why we advise people to avoid these ‘website builders’ but the most important is that Google is not a fan of them, therefore in a nutshell, your website will not rank well.

David, the owner of Foot & Ankle Clinic NI approached Platform Media and asked us to design and build a website that not only looked professional but also had excellent ranking on Google’s Search Engine Result Pages.

The Process

Platform Media worked alongside David and developed a simple and professional website. The web developers built the new site from the ground up on a Content Management System, and it sets out the main areas of his business in an easy to read format. Platform Media also created a dedicated space for his patient’s testimonials as David even said himself  ‘The clinic’s testimonials demonstrate a proven track record of results that you can trust.’ 

The team also submitted the finished site, along with a sitemap, to Google. In addition to this, Platform Media also applied SEO to each page on the website in order to aid with the rankings on Google.  Platform Media’s marketing team then set David up with a Google Pay-Per-Click campaign and helped him through all the steps from setting it up to selecting the correct keywords to bid against.

The Result

Check out the class video the graphic designers made showcasing his site and make sure to visit the Foot & Ankle Clinic NI’s new website and be sure to point anyone you may know sufferning from foot or ankle pain in their direction.

All the People involved enjoyed this project and look forward to supporting David and the Foot & Clinic NI long into the future.

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