by Platform Media | Nov 12, 2021 | Uncategorised
TikTok vs Instagram Reels A new social media battle has emerged between the established giant, Meta’s Instagram and underdog TikTok. By Andrew Allen While Meta updates its products to ‘innovate’ existing products from other companies, their Instagram, Facebook and...
by Platform Media | Nov 1, 2021 | Uncategorised
Make the most of your analytics 94% of marketers use social media for content distribution (SEMrush, 2019)* but it may not be delivering the results you had hoped for or directing your audience how you want. This is why you should be looking at your data. Data is a...
by Platform Media | Oct 15, 2021 | Uncategorised
The importance of website optimisation for mobile devices. Having a clean and user friendly desktop website makes all the difference to a business. However, most people will visit the site through their mobile device. First of all, the website needs to be optimised to...
by Platform Media | Oct 6, 2021 | Uncategorised
BEnefits of Paid Social Advertising. Backlinko found that in 2021, an estimated 4.8 billion people are using social media worldwide. While this is impressive, due to people and businesses rushing to these platforms, the levels of competition grew. This demanded that...
